Best Practice: The 7 Common Sales Objections

Objections are a requirement to a successful sales day. In fact, without them, you’re likely not engaging your prospects and customers. It’s the introduction of an objection that can spark a flow of information that can help you further qualify a sales opportunity and better understand the needs and current environment of your prospects. For this reason, you should work to embrace and understand the true objections you might be facing.

The objections

1. Lack of perceived value in the product or service
2. Lack of perceived urgency in purchasing the offering
3. Perception of inferiority to a competitor
4. Internal political issue between parties/ departments
5. Lack of funds to purchase the offering or offset timing 
6. Personal issue with the decision maker(s)
7. Perception that “it’s safer to do nothing”