Monday, September 26, 2011

Best Practice: Linkedin Discussions - Post Interesting News on Group Sites

Post articles that catch attention using Linkedin discussions within Industry related groups.  This has the potential to accomplish the following:
1.  Attract potential prospects that may contact you.
2.  Attract potential prospects that may post a "like" or a "comment" to your posting.
3.  Establish you as an expert in your field.
4.  Boost your credibility to an audience of prospective buyers within any industry segment of your choice.
5.  Add name recognition and free marketing.
6.  Think of this as a "spider-web" that can attract flies (ie: prospects)

How to post discussions to a linked industry group (step-by-step)
1.  Join a group (example: Automotive Repair Professionals)
2.  Write a title that will attract interest (inclued a call to action - such as "Contact me today for more details or discussion")
3.  Write a description with a little more detail (you could even copy and paste from an article found online)
4.  Attach an article related to the topic (this indicates that you are also in the know and an industry expert by staying on top of such publications)
5.  Watch for responses via "like", "comment", or email
6.  Seek out members within the group and connect with them (you have the common thread of being members of the same group)
7.  Sell more

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