Best Practice: Tripping the Sales Radar - DO NOT DO THIS

While cold calling, are you getting responses such as?
"We are all set"
"Not Interested"
"We get calls like this all the time"

Very likely, you are Tripping the Sales Radar!
Your "30 Second Commercial" a.k.a. "Elevator Speech" is not effective and it sounds too much like every other competitor of yours.

SOLUTION:  Create a compelling 30 Second Commercial that gives you a chance.
Example:  "Hello, ______, I work with businesses like yours in the _____ industry, and once we talk, they often discover that they are frustrated by paying excessive fees and surcharges or find it difficult to understand their visa/mastercard acceptance statements, this wouldn't be true in your case would it?