Thursday, January 6, 2011

Best Practice: Offer a "Customized Solution"

Your prospect wants you to quote them your rate!  They are asking you to email or fax them your rates!
Great!  They obviously need some consultation, otherwise, they are also likely just too nice to tell you that they are just not interested and that you are no different than the previous 10 callers about payment solutions.

How do you solve for this?
Educate the prospect that we at TSYS Merchant Solutions, do not offer a typical "Off-The-Shelf, Cookie-Cutter" Solution.  We listen and observe the payment solution needs of our merchants and therefore, customize a solution.
Is it possible that you, "Mr./Mrs. Merchant", currently have a statement that shows you one rate toward the front page and then there are many surcharges and extra fees such as mid and non qualified, rewards cards, corporate cards, etc.?  We have often referred to this as the "Tree Before the Forest".
Because every business takes many different types of Visa, MC, and Discover, and will have differing ticket sizes and numbers of transactions, wouldn't it stand to reason you might benefit from a customized solution?


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