Thursday, June 2, 2011

Best Practice: Disqualify Prospects - Don't Qaulify Them

Learn to disqualify when you qualify and "disqualify people who are not legitimate prospects out."
How? A simple four-step qualification (disqualification) process:
  1. Respond to their initial question about what you do by delivering a "60 second booth snapshot" that includes what your product is, what it does, how it is used, and what its value or benefit is to the people who buy and use it. Be crystal clear and simple.
  2. Ask them what they do in relation to your products.
  3. Tell them in 30 seconds, in greater detail, how your products solve problems or satisfy needs of people who do that, including what is unique about them.
  4. Ask them if they can see the value of what you just told them in their situation.
If they say no, which many of them will, then politely move on to someone else who really needs what you offer. Don't try to make converts out of people who are such remote candidates for your products that they "take your best shots" and fail to see or recognize the value in what you offer.
Concentrate your sales energies on people who are legitimate, qualified candidates for your products. You'll need all of the energy and focus you can muster to educate and motivate them to take positive action.


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